Privacy Policy

This Privacy Policy explains how 100feets (“we”, “us”), acting as a Data Fiduciary under the Digital Personal Data Protection Act, 2023, collects, uses, shares, and protects your personal data when you use our website and services. By creating an account or using the service, you consent to the practices described here.

1. What we collect

• Account & identity: your name, mobile number, and (optionally) email address and profile photo.
• Listings & requirements: the property details, locations, prices, photos, and videos you post, and the buyer requirements you submit.
• Contact & enquiries: messages, support tickets, property enquiries, and reports you send us.
• Wallet & credits: your credit balance and transaction history where you use paid lead-unlock features.
• Technical & usage: your IP address, browser/user-agent, session identifiers, and searches you run, used for security, fraud prevention, and improving the service.

2. Why we use it

We use your personal data only for these purposes:

• Creating and securing your account, and verifying your mobile number by OTP.
• Publishing your listings and connecting buyers, owners, and agents.
• Providing support, responding to enquiries, and sending service and (if you opt in) listing-update messages.
• Operating credits/wallet features, preventing abuse, and meeting legal obligations.

3. Your consent

We collect and process your personal data on the basis of the consent you give when you register and when you opt in to newsletters. Your consent is specific to the purposes above. You can withdraw your consent at any time by contacting our Grievance Officer or deleting your account; withdrawing consent does not affect processing already carried out, and some data may be retained where the law requires it.

4. Who we share it with

We do not sell your personal data. We share it only with service providers who process it on our behalf, under contract, to run the service:

• SMS provider — to deliver login/verification OTPs to your mobile number.
• Email providers — to deliver transactional and newsletter emails.
• Cloud hosting & storage — to host the application and store listing photos and videos.
• AI assistant provider — text you type into our search assistant is sent to an AI provider to interpret your query; do not enter sensitive personal information there.

Some of these providers process data on servers outside India — our application is hosted in Singapore, and backups/media storage use a global cloud storage network without a fixed single-country location. We transfer personal data across borders only as permitted by the DPDP Act and applicable Government of India restrictions.

5. How long we keep it

We retain your personal data for as long as your account is active and as needed for the purposes above. When you delete your account, we delete or anonymise your personal data, except where we must keep certain records to comply with the law, resolve disputes, or prevent fraud and abuse.

6. How we protect it

We apply reasonable security safeguards, including hashed passwords, OTP-based verification, access controls, rate limiting, and encrypted storage of backups. No system is perfectly secure, but we take steps to protect your data and, in the event of a personal-data breach, will notify the Data Protection Board of India and affected users as required by law.

7. Your rights

Under the DPDP Act, you have the right to:

• Access a summary of the personal data we hold about you and how we process it.
• Correct or update inaccurate or incomplete data (much of this you can do from your profile).
• Request erasure of your personal data.
• Nominate another person to exercise your rights in the event of death or incapacity.
• Raise a grievance with us, and escalate to the Data Protection Board of India.

To exercise any of these, contact our Grievance Officer below.

8. Children

Our services are intended for users aged 18 and over. We do not knowingly collect the personal data of children without verifiable parental consent, and we do not carry out behavioural tracking or targeted advertising directed at children.

9. Grievance Officer

10. Changes to this policy

We may update this policy from time to time. When we make material changes, we will update the version and effective date above and, where appropriate, ask for your consent again.